Hero 12
Privacy Policy
We’ll always keep your data safe and secure. No ifs, no buts.
Read on to learn more about what information we use, how we use it, and what you can expect from us when it comes to data security.

Updated September 2018

Introduction and purpose of this privacy and cookie policy 

We are committed to safeguarding the privacy of our customers and website visitors. When we say we”, us” or our” in this policy, we mean Nolii Limited, a company incorporated and registered in England and Wales with company number 11005472, and having its registered office at 151 Wardour Street, London, W1F 8WE, United Kingdom.

In this privacy and cookie policy we explain how we will collect and process your personal information through your use of this website (including any data you may provide when you purchase a product or service, or otherwise provide any data to us).

We will ask you to consent to our use of cookies in accordance with the terms of this privacy and cookie policy when you first visit our website.

It is important that you read this privacy and cookie policy, together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy and cookie policy supplements the other notices and is not intended to override them.

This website is not intended for children and we do not knowingly collect through this website data relating to children.

Controller and third party links

We are the controller of and are responsible for your personal data.

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy and cookie policy. If you have any questions about it (including any requests to exercise your legal rights) please contact our Data Protection Officer by either:

post at Asad Hamir, Nolii Limited, The Office Group, 151 Wardour Street, London, W1F 8WE; or email at [email protected]​wearenolii.​com.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues www​.ico​.org​.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Collecting personal data

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes names, usernames or similar identifiers (including social media profile usernames), title, date of birth and gender.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy and cookie policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Personal data collection methods

We use different methods to collect data from and about you including through:

Direct interactions (data provided by you). You may give us your Identity, Contact, Transaction, Profile and Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide if you:

apply for our products or services through our website;

create an account on our website;

subscribe to our service or publications;

request or agree to marketing communications to be sent to you;

enter a competition, promotion or survey; or

make enquiries, complaints or give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

Technical, Usage and Profile Data from the following parties:

data analytics providers based inside OR outside the EU;

advertising networks based inside OR outside the EU; and

customer relationship management providers based inside OR outside the EU,

Contact, Transaction and Profile Data from providers of technical, payment and delivery services based inside OR outside the EU.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Using personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to:

dealing with your enquiries (other than complaints);

sending marketing communication to you via email, text message or post about products or services not similar to products or services which we had previously sold to you, or in which you had previously expressed interest; and

sending third party direct marketing communications to you via email or text message.

You have the right to withdraw consent to marketing at any time by contacting us by email at [email protected]​wearenolii.​com.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful reason depending on the specific purpose for which we are using your data. Please contact us by email at [email protected]​wearenolii.​com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/​ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer and administer your accounta. Identity

b. Contact

Performance of a contract with you
To process and deliver your order including:

a. Manage payments, fees and charges

b. Issue electronic receipts to you

d. Collect and recover money owed to us

e. Send you our newsletter (if requested)

a. Identity

b. Contact

(c.) Transaction

d. Marketing and Communications

a. Performance of a contract with you

b. Necessary for our legitimate interests (to recover debts due to us, and the establishment, exercise or defence of legal claims or chargeback claims)

To provide after sale care services (guarantees, technical support)a. Identity

b. Contact

c. Transaction

a. Performance of a contract with you
To manage our relationship with you which will include:

a. Notifying you about changes to our terms or privacy and cookie policy

b. Asking you to leave a review or take a survey

c. Responding to your enquiries

d. Resolving complaints

a. Identity

b. Contact

c. Transaction

d. Profile

e. Marketing and Communications

a. Performance of a contract with you

b. Necessary to comply with a legal obligation

c. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/​services)

d. Consent – responding to your enquiries

e. Necessary for our legitimate interests (resolving complaints)

To enable you to partake in a promotion or complete a surveya. Identity

b. Contact

c. Profile

d. Usage

e. Marketing and Communications

a. Performance of a contract with you

b. Necessary for our legitimate interests (to study how customers use our products/​services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data, prevention and detection of fraud, establishment and exercise or defence of legal claims) a. Identity

b. Contact

c. Technical

a. Necessary for our legitimate interests (for running and protecting our business, provision of administration and IT services, network and information security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

b. Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you (including behavioural advertising through direct emails), to measure or understand the effectiveness of the advertising we serve to youa. Identity

b. Contact

c. Profile

d. Technical

e. Usage

f. Marketing and Communications

Necessary for our legitimate interests (to study how customers use our products/​services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/​services, marketing, customer relationships and experiencesa. Technical

b. Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to increase our business, to develop products, services and processes, and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to youa. Identity

b. Contact

c. Technical

d. Usage

e. Profile

Necessary for our legitimate interests (to develop our products/​services and grow our business)

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

Marketing – we strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional offers from us – we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you registered for a promotion and, in each case, you have not opted out of receiving that marketing;

Third-party marketing – we will get your express opt-in consent before we share your personal data with any other company for marketing purposes;

Opting out – you can ask us or third parties to stop sending you marketing messages at any time by contacting us by email at [email protected]​wearenolii.​com. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/​service purchase, warranty registration, product/​service experience or other transactions.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us by email at [email protected]​wearenolii.​com.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosing personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 5.4 above:

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Third Party Service we use or may use:

Payment and merchant services providers based in Ireland, United Kingdom and United States of America;

Delivery services providers based in the Ireland, United Kingdom and United States of America;

SMS order status and appointment update providers based in the United Kingdom, United States of America and The Netherlands;

Cloud data storage providers based inIreland, United Kingdom and United States of America;

E-commerce platform providers based inIreland, United Kingdom and United States of America;

Customer relationship management software providers based inIreland, United Kingdom and United States of America;

Data analytics providers based in theIreland, United Kingdom and United States of America; and

Advertising networks based inIreland, United Kingdom and United States of America;

Professional advisers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy and cookie policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy and cookie policy. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area (EEA): the United States of America.

Many of our external third parties are also based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

The countries to which we transfer your personal data have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the EEA and the US. For further details, see European Commission: EU-US Privacy Shield.

Please contact us by email at [email protected]​wearenolii.​com if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

Security of personal data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Please be aware that transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Retaining personal information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Updating information

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

You have the right to:

Request access to your personal data (commonly known as a data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: a. if you want us to establish the data’s accuracy; b. where our use of the data is unlawful but you do not want us to erase it; c. where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or d. you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us by email at [email protected]​wearenolii.​com and:

you will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances;

we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response; and

we try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

About cookies

Our website uses cookies to distinguish you from other users of our website. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

Cookies may be either persistent” cookies or session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

Our cookies

We use both session and persistent cookies on our website. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Information on deleting or controlling cookies is available at www​.about​cook​ies​.org.

We use the following cookies:

Functionality cookies – these cookies are required to allow you to navigate and operate our website, for example, they enable you to add items to your cart or log into secure areas of our website;

Customer preference cookies – these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences, for example, your choice of language or location;

Performance / site analytics cookies – these allow us to measure and analyse how customers navigate and use of website. This helps us improve the website shopping experience and functionality;

Targeting / advertising cookies – these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to deliver ads relevant to you. They also limit the number of times you see an ad and help us measure the effectiveness of our marketing activities. We may also share this information with third parties for this purpose.

You can find more information about the individual performance / site analytics and targeting / advertising cookies we use and the purposes for which we use them below:

Performance / Site Analytics Cookies

Google Analytics

We use Google Analytics to gain insights into our website traffic and marketing effectiveness. With Google Analytics we track information such as the pages that are visited, for how long, what browser is used and from which pages users exit. This will give us a better understanding of how our website is used. It also serves as guidance to improve our website and its specific pages.

If you’d rather we didn’t use Google Analytics you can find out more about the opt-out browser add on here https://support.google.com/analytics/answer/181881?hl%3Den.

Targeting / advertising Cookies

Google Analytics Audiences

This tool makes it possible for us to market our services and products to people who have already visited our website. We build audiences based on the data we have in Google Analytics.

Google DoubleClick

We use this service for advertising optimisation. DoubleClick allows us to understand our audience with real-time data and unified insights and to take control of cross-device campaigns. This means if you have enabled your mobile and desktop devices to track your activity in any device you’ve logged into with your Google account, we can market our products to you wherever you are browsing, even on another device signed into with your Google credentials.

Google Dynamic Remarketing

We use this tool to target and amplify messages to users of the Google search engine who have previously visited our website.

For more information about opting out of Google advertising tracking technologies, please click here https://​poli​cies​.google​.com/​t​e​c​h​n​o​l​o​g​i​e​s/ads. You can opt out from Google Ads here https://​ads​set​tings​.google​.com/​u​/​0​/​a​u​t​h​e​n​t​i​cated.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/​performance cookies or targeting cookies.


Lawful Basis

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/​product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us by email at [email protected]​wearenolii.​com.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.


We may update this policy from time to time by publishing a new version on our website.

This version was last updated on 1st September 2018 and historic versions can be obtained by contacting us by email at [email protected]​wearenolii.​com.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of changes to this policy by email or through the private messaging system on our website.